The sole reason for improving Information Quality is to increase business efficiencies, eliminate the costs associated with poor information quality and increase customer satisfaction.

The rapid growth of distributed information systems extending to the Internet, has led to an exponential growth in corporate data collection and consequently, a rapid deterioration in the quality of the information collected.
This has resulted in:

The 80-20 rule has drastic implications for Information Quality. Because data deviations tend to cluster around your most active customer, you can expect that 80% of your queries will access the 20% of your database that has the greatest number of data problems.

This continuing trend, means that businesses need to put in place and implement Information Quality processes to ensure that the information they receive and store on their customers is not only accurate, reliable, complete and not duplicated but can also be linked across different organisational systems.
This in turn ensures that the information stored in corporate databases can successfully be realised as a valuable and strategic business asset. Ensuring Information Quality is vital to achieving a successful customer-centric business model.