The sole reason for improving Information Quality is to increase business efficiencies, eliminate the costs associated with poor information quality and increase customer satisfaction.Issue
The rapid growth of distributed information systems extending to the
Internet, has led to an exponential growth in corporate data collection and
consequently, a rapid deterioration in the quality of the information collected.
The 80-20 rule has drastic implications for Information Quality. Because data deviations tend to cluster around your most active customer, you can expect that 80% of your queries will access the 20% of your database that has the greatest number of data problems.Business Solution
This continuing trend, means that businesses need to put in place and
implement Information Quality processes to ensure that the information they
receive and store on their customers is not only accurate, reliable, complete
and not duplicated but can also be linked across different organisational
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